Mixed Messages

I saw a great poster on the tube today, it was a photo of a rugged, chiseled, obviously successful guy, resting his head on his hand, a beatific look on his face while he watches his beautiful wife playing with his two beautiful children, one of whom has a large fluffy grey bunny rabbit. Surely the image of domestic bliss? And just beneath this picture of contentment, the line, 'Thinking of having a vasectomy?'